C

CVM Nova

A TypeScript CRM and customer value management platform for analyzing and optimizing customer relationships.

BackendTypeScriptCRMAnalytics

Articles (10)

technical

Real-Time Customer Profiles with Event Streaming

A technical guide to building real-time customer profile systems using event streaming in TypeScript, covering event-driven architecture, stream processing, profile materialization, and consistency guarantees.

11 min read
business

Customer Engagement Metrics That Matter

A practical guide to defining, measuring, and acting on customer engagement metrics in CRM platforms, with a focus on metrics that drive retention and revenue in fintech.

11 min read
business

Data-Driven CRM: Strategy and Implementation

A strategic guide to building and operating a data-driven CRM practice, covering organizational alignment, data governance, analytics maturity models, and practical implementation roadmaps.

9 min read
technical

Building a Campaign Management System

A technical walkthrough of designing and implementing a campaign management system in TypeScript, covering campaign lifecycle, audience targeting, multi-channel delivery, and performance tracking.

10 min read
technical

Churn Prediction Models for Fintech

A technical guide to building churn prediction models in TypeScript for fintech CRM platforms, covering feature engineering, model training, scoring pipelines, and operationalizing predictions.

9 min read
business

Customer Journey Analytics: From Data to Insights

A comprehensive guide to implementing customer journey analytics, covering data collection strategies, journey mapping, funnel analysis, and actionable reporting for CRM platforms.

8 min read
technical

Building a Personalization Engine

A technical guide to designing and implementing a real-time personalization engine in TypeScript for CRM platforms, covering recommendation algorithms, feature stores, and A/B testing integration.

9 min read
technical

Data Modeling for CRM Systems

An in-depth guide to designing data models for CRM systems in TypeScript, covering entity relationships, event sourcing, temporal data, and schema evolution strategies.

9 min read
technical

Calculating Customer Lifetime Value at Scale

How to design and implement scalable customer lifetime value models in TypeScript, from basic cohort analysis to probabilistic forecasting for fintech CRM platforms.

9 min read
technical

Customer Segmentation with TypeScript and Analytics

A practical guide to building scalable customer segmentation systems in TypeScript, covering data pipelines, clustering algorithms, and real-time segment assignment for CRM platforms.

9 min read